What I offer
How I help
Every brand is at a different stage. Whether you’re starting from scratch or ready to scale, here’s where I come in.
When you’re building something new and want to get it right the first time.
For first-time founders going from idea to first sale. I guide you through the whole launch in the right order, so nothing important gets missed and nothing gets done twice:
Business setup and structure: choosing your business structure, registration, EIN, business banking, sales tax and protecting your name. I’m not an attorney or CPA; I make sure you know what to set up and when, and bring in the right professionals.
Idea validation: customer research, the competitive landscape, and real demand tests before you spend on inventory.
Brand identity: brand foundation, positioning, naming and tagline, voice, visual direction and designer briefs.
Product and launch assortment: product briefs, what to launch first, and custom versus white label.
Sourcing, sampling and production: finding manufacturers, comparing quotes and minimums, approving samples, packaging and realistic timelines.
Pricing and the numbers: cost per unit, retail and wholesale pricing, margins by channel, and the cash you need before your first sale.
Website and operations: Shopify, photography, fulfillment and email, set up and tested.
Go-to-market and launch: sales channels, PR, wholesale, Meta ads, creators, and a launch plan built around your inventory date.
Already selling? I also lead new product and line launches for established brands, from brief to shelf.
Brand Launch Partnership
When your business has evolved but your messaging hasn’t.
I clarify who you’re for, what makes you different and how you say it, then carry it through your website, packaging and content.
Brand Positioning
When you need senior-level marketing leadership without a full-time hire.
I lead your marketing plan, team and agencies part-time: paid social, email, creators, PR and wholesale, with clear goals and weekly numbers.
Fractional CMO
When you’re not sure where to focus next.
I look across your channels, products, pricing and customers to find what’s working, where revenue is leaking, and the few moves that matter most.
Growth Strategy
When you need a trusted partner to help make better decisions, faster.
A standing call with someone who has seen it before: hiring, finances, product, operations, retail partners and long-term strategy.
Founder Advisory
I’ve spent nearly twenty years helping businesses grow. I’d love to help you too.
Get Started
I help founders make smarter decisions, move faster, and build businesses they’re proud of.
Hi, I’m Allison.
Meet some of the brands I’ve helped build and grow.