I’ve been the founder. Now I help founders launch and grow.

My career began in investment banking before moving into brand strategy, marketing, and growth leadership. For seven years, I sat in the founder’s seat at Bundle, my children’s apparel and gift business, running the P&L and building from the ground up, from opening our SoHo flagship to growing our e-commerce channel. Since then, I’ve worked with everyone from first-time founders to nationally recognized brands like Faherty, The Mahjong House and Soft Animal.

What I’ve learned is simple:

The strongest brands aren’t built through marketing alone.

They’re built when great products, clear positioning, smart operations, and thoughtful growth strategies all work together.

Today, I partner with founders across retail, lifestyle, wellness, and consumer products.

Sometimes that means guiding a first-time founder from idea to first sale, starting with how to set up the business.

Sometimes it means developing a long-term growth strategy.

Sometimes it means rolling up my sleeves and solving whatever problem is standing in the way of growth.

The title matters less than the outcome.

My goal is to help founders make smarter decisions, move faster, and build businesses they’re proud of.