Some brands I’ve helped build & grow

Partnered with the founder to transform a small, teaching-based business into a nationally recognized lifestyle brand. Led growth across product strategy, merchandising, marketing, and distribution, helping expand the business into more than 200 retailers while earning features on The Today Show and Oprah’s Mother’s Day List.

The Mahjong House

Partnered with the founder of a successful boutique fitness business to build a scalable digital brand and revenue model. Developed the brand strategy, app, and customer experience to monetize a strong social following and create growth beyond in-person studio attendance.

Savor + Sweat

Helped launch and scale a blogger-led business into a multi-brand e-commerce company. Served as a trusted advisor for more than five years, supporting growth across hiring, financial planning, product development, operations, and long-term business strategy.

The Avenue

Led key growth initiatives during a period of rapid expansion for one of the fastest-growing lifestyle brands in the country. Worked across marketing, customer acquisition, brand strategy, and e-commerce to help scale the business while preserving the authenticity and emotional connection at the heart of the brand.

Faherty

Served as Interim Director of E-Commerce, overseeing digital strategy, marketing, and online customer experience. Focused on driving revenue growth while strengthening the brand’s luxury positioning and direct-to-consumer business.

Mignonne Gavigan

Led the launch of a luxury apparel startup from concept to market. Partnered closely with the founder on brand development, financial planning, product creation, sourcing, fit, and go-to-market strategy, bringing a sustainability-focused, Made-in-USA collection to life.

Soft Animal

Led a comprehensive brand repositioning designed to elevate the company’s presence within the premium menswear market. Directed the rebrand strategy and digital marketing efforts, increasing awareness and driving measurable business growth.

Highland Duds

Reimagined the brand positioning and customer experience for a growing jewelry company. Led the website redesign, creative direction, photoshoot production, and marketing strategy to create a more elevated brand presence and stronger commercial performance.

Haute Headquarters

What it’s like to work together

  • "Allison was huge asset to our company in her year at Faherty. She is a self-starter who gets things done at a high level. She understands issues quickly, has good judgement and can make things happen quickly -- all things that are great for a start-up like ours."

    Alex Faherty
    CEO & Co-Founder, Faherty

  • "Allison has been working with us for about 6 months and she has been amazing at helping us spearhead our paid marketing efforts and make meaningful changes to our email marketing strategy, paid social marketing strategy, and just general ideas about the business. She is super smart and incredibly organized and I would recommend for any project!!"

    Layne Logigian
    Co-Founder, Mignonne Gavigan

  • "Allison is exactly what our creative business needed to build a solid foundation as we launched an e-commerce site. The success of our start-up is in large part due to Allison’s organization, numbers sense, network and astute problem solving skills."

    Molly McConn
    Editorial Director & Home Buyer, The Avenue

  • "Allison was extremely helpful in helping me re-brand and re-launch my existing e-commerce business. You will find when working with Allison that she is extremely intelligent, strategically driven and goal oriented. She has a wealth of knowledge, a keen mind for business and can tackle any task large or small."

    Nicola Ford
    Founder, Haute Headquarters

  • "When I decided to launch my latest venture, Savor + Sweat, Allison was the first person that I called. She is extremely helpful in bringing clarity to ideas and strategizing around business concepts. She is resourceful, intelligent, driven and can wear many hats. Allison is goal-oriented and pushes projects through to completion."

    Erin Stewart
    Founder, Savor + Sweat

  • "Allison is exactly what our creative business needed to build a solid foundation as we launched an e-commerce site. The success of our start-up is in large part due to Allison’s organization, numbers sense, network and astute problem solving skills."

    Molly McConn
    Editorial Director & Home Buyer, The Avenue